CLEARCAST
MANAGEMENT.
Every UK TV commercial must be approved by Clearcast before it can air. We manage the entire process - from script submission to final approval - completely hassle-free.
GETTING YOUR AD TO AIR.
The Clearcast process can be complex and time-consuming. Regulatory issues flagged late in production can cost thousands and cause significant delays. We prevent that.
Our team have a deep understanding of the ASA BCAP Code and the Clearcast process - and years of experience keeping productions on track and on budget.
Get Expert HelpScript Approval
Before a camera rolls, the script must be submitted to Clearcast for regulatory review. We guide this process, flagging potential issues early - saving you from costly reshoots or rewrites later. A script is approved or returned with feedback, and we manage every iteration.
Roughcut Review
Once a rough edit exists, Clearcast reviews it alongside any required substantiation - data, evidence or claims that support what the ad says. We prepare and submit all supporting documentation, ensuring the roughcut passes smoothly.
Final Clearance
The finished ad is submitted for final video approval. Clearcast checks the final cut against the approved script and roughcut, ensuring no unapproved changes have been made. We manage all communications and resolve any final queries.
Broadcast Delivery
Once Clearcast-approved, your commercial is delivered in the correct broadcast format to every TV station on your media plan. We handle all technical deliveries to ITV, Channel 4, Sky, and any other broadcaster.
CLEARCAST
STANDALONE
SERVICE.
Working with another production company? No problem. We offer expert Clearcast management as a standalone service - for commercials produced entirely elsewhere.
Many agencies and production companies don't have the in-house Clearcast expertise to get a complex or sensitive ad through without delays. That's where we come in.
Enquire About Standalone ClearanceWho uses standalone clearance?
Brands who've produced their own ad and need it cleared. Agencies without in-house Clearcast expertise. International brands launching in the UK. Productions that hit late-stage regulatory issues and need a specialist.
What's covered?
Script review and advice. Supporting substantiation preparation. Roughcut submission and management. Final clearance and approval. Broadcast delivery support. Regulatory issue resolution at any stage.
Clearcast-approved agency
Smart Avenue Media is a Clearcast-approved agency. We operate under our own approval and can clear your commercial through our account - so you don't need your own Clearcast registration to work with us.
NEED YOUR AD CLEARED?
Get expert Clearcast management from a team who know the BCAP Code inside out. Standalone or full-service - we've got you covered.